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An introductory video to the concept behind the tech startup Magstrom. The Magstrom machines help stabilize rotating turbines for Water Power Plants and such, using a combination of AI technology and magnetism. To help explain this I use a 3D Zoetrope as a metaphor, a rotating 3D object that when rotating at just the right speed creates a cool-looking animated effectAs a reference to the use of magnetism, I use colours alternating red and blue. Additionally, I wrote and produced an original soundtrack that features the sounds of a theremin — an instrument creating beautiful sounds from magnetic wavelengths. The voice-over is made by Effy Matlack.

Perfect Balance

Together with the main short was also a more detailed breakdown of the pros behind the tech, using a more simple and motion graphics-based approach. 

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