Bad George

Irish comedian and filmmaker Andrew Nolan’s new production company “Bad George” needed a logo that screams ”I’m here!”, which this one does, quite literally. The feisty brand mark depicting Curious George’s terrible cousin, represents an irreverent, primal urge to express oneself. This cheeky squirrel monkey, combined with bold letters and a golden ochre accent colour, creates a rare treat within logo design: confidence with a pinch of self-deprecation. This was delivered together with a hand animated vanity card, adding a brushy and raw stop-motion veneer that perfectly matched Bad George’s "perfection-through-imperfection" frequency.