Noden

Noden, meaning “The Node” in Swedish, is all about spreading knowledge about HR. For their rebranding, I made a clean, simplified wordmark with the “o” being a colourful dot, representing their node within the matrix of organisations in Sweden. The confident dash of warm orange says “look at me!” with a friendly wave, and makes for a logo that fits into a corporate environment without looking too corporate. This is a graphic identity with remarkable longevity and simple finesse, down to the slightly muted blacks and whites that give a comfortable, eye-strain free experience of their online reading material.